Proposal Access
This document is confidential.
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Proposal Access
This document is confidential.
Enter the access code to continue.
Confidential — Digital Marketing Proposal
Prepared for Admissify Edutech Pvt. Ltd. by Growtonext
Based on publicly available data researched as of June 2026. This overview is factual and intended to anchor our strategy in the current digital reality.
Founded
2017
UK-origin brand, Indian operations from New Delhi
Core Business
Overseas Education Consultancy
UK · USA · Canada · Germany · Europe · Australia · NZ
Students Served
10,000+ Enrolled
500+ partner universities globally
Geographic Presence
Multi-country Operations
London · Boston · Berlin · Dublin · Delhi · Kolkata · Guwahati
| Platform / Property | Handle | Audience Size | Current Status |
|---|---|---|---|
| Facebook — Main | @admissify | ~68,200 followers | Low engagement (~127 actively talking) |
| Facebook — Elite | admissify-elite | Early stage | Nascent — requires build |
| Facebook — Bangladesh | admissify-BD | Early stage | Nascent — requires build |
| Instagram — Main | @admissify | 17,000 followers · 1,627 posts | Active, moderate engagement |
| Instagram — Elite | @admissify_elite | Early stage | Nascent — requires build |
| Instagram — Bangladesh | @admissify_bangladesh | Early stage | Nascent — requires build |
| LinkedIn — Main | Admissify Edutech Pvt. Ltd. | 5,000 users | Growing professional audience — stronger B2B visibility |
| LinkedIn — Elite | Admissify Elite | Early stage | Nascent — requires build |
| Twitter / X — Main | @Admissify_ | Not publicly indexed | Minimal visible activity |
| Twitter / X — Elite | @Admissify_Elite | Early stage | Nascent |
| YouTube | @admissify | Subscriber count not public | Active content — growth opportunity |
| Website | admissify.com | Active — blog + landing pages | Operational — strong SEO opportunity |
All KRAs have been grouped under five strategic service pillars. Package inclusions are scoped to one official handle per included platform, while extra handles, production-heavy work and specialist tools remain optional add-ons.
Pillar 1 — Paid Performance
Meta Ads, Google Search, Display / YouTube, retargeting funnels, ROI-focussed campaign management and attribution reporting based on the selected package.
Pillar 2 — SEO & Organic
Technical SEO, keyword strategy, on-page optimisation, off-page link building, blog content briefs and content SEO for admissify.com.
Pillar 3 — Social Media Management
Strategy, content calendar, scheduling, community management and engagement for included official handles, with additional handles available as add-ons.
Pillar 4 — Email & Automation
Lead nurturing drip sequences, broadcast campaigns, marketing automation build, CRM integration support and student journey workflows.
Pillar 5 — Brand, ORM & Analytics
Online reputation monitoring, review strategy, brand awareness campaigns aligned to intake cycles, and unified performance reporting and dashboards.
Add-On — Extra Handles & Production
Each included platform covers one official handle. Extra handles, video production, WhatsApp campaigns, influencer marketing, live-session promotion and SEO tools remain optional add-ons.
We offer three engagement tiers to match Admissify's growth phase and budget. All prices are in INR per month, exclusive of applicable taxes and ad spend. Each included platform covers one official handle; extra regional, sub-brand or duplicate handles are available as add-ons.
Package 1 — Starter
A lean entry package for testing US-intent lead generation while keeping monthly commitment controlled and easy to approve.
Rs. 55,000 / month
Retainer only · excl. taxes and ad spend
Best for controlled launch and validation
Package 2 — Growth
Recommended plan for consistent acquisition: paid search plus Meta, broader social coverage, SEO content, email nurturing and a dedicated US landing page.
Rs. 95,000 / month
Retainer only · excl. taxes and ad spend
Recommended for balanced lead volume and clarity
Package 3 — Scale
Full-funnel growth plan for sustained US-market acquisition, conversion optimisation, CRM-led nurturing, ORM and stronger reporting cadence.
Rs. 1,60,000 / month
Retainer only · excl. taxes and ad spend
Best for aggressive scaling and optimisation
| Package | Starter | Growth | Scale |
|---|---|---|---|
| Monthly Retainer | Rs. 55,000/month | Rs. 95,000/month | Rs. 1,60,000/month |
| Best Fit | Controlled launch | Recommended growth engine | Full-funnel scale |
| Included Social Scope | Instagram + Facebook | Facebook + Instagram + LinkedIn + Twitter/X | All core platforms |
| Included Post Volume | 12 posts/month | 20 posts/month | 30 posts/month incl. reels/shorts/carousels |
| Paid Media | 1 Meta lead-gen campaign | Meta + Google Search | Meta + Search + Display + YouTube pre-roll |
| SEO & Content | 2 blogs/month | 4 blogs + 10 pages on-page SEO | 8 blogs + tech audit + 50 backlinks |
| Landing Pages | Not included | 1 US landing page/month | 2 landing pages + CRO |
| Email / Automation | Not included | 1 nurture sequence + newsletter | CRM, lead scoring and multi-stage sequences |
| Recommended Ad Spend | Rs. 30K – Rs. 60K/month | Rs. 80K – Rs. 1.5L/month | Rs. 2L – Rs. 5L/month |
Optional Add-On Services
Use add-ons only where extra volume, channels or production support is required. This keeps the core retainers clean and avoids client sticker shock.
| Add-On Service | Frequency | Pricing (INR) |
|---|---|---|
| Extra social handle | Per handle / month | Rs. 8,000 |
| Video Production (Reels / YouTube Shorts) | Per video | Rs. 8,000 – Rs. 15,000 |
| Webinar / Live Session Promotion | Per event | Rs. 12,000 |
| WhatsApp Campaign Setup & Execution | Per month | Rs. 10,000 |
| Influencer Marketing (Education Niche) | Per campaign | Rs. 20,000 – Rs. 50,000 |
| SEO Tool Subscriptions (Ahrefs/SEMrush) | Per month | Rs. 6,000 pass-through |
The following KPIs will be tracked and reported monthly for US-market campaigns. Targets depend on final ad spend, landing page quality and lead handling turnaround.
| KPI Metric | Starter Target | Growth / Scale Target |
|---|---|---|
| Monthly Leads (US Intent) | 80–120 leads | 250–500 leads |
| Cost Per Lead (CPL) | Rs. 400 – Rs. 700 | Rs. 250 – Rs. 450 |
| Lead-to-Consultation Rate | 12–18% | 18–28% |
| Organic Traffic Growth (MoM) | 5–8% | 10–15% |
| Social Media Reach (Monthly) | 50,000+ | 2,00,000+ |
| Email Open Rate | Not applicable | 22–30% |
| ROAS (Return on Ad Spend) | 3x+ | 5x+ |
A four-week ramp keeps approval, setup and launch structured while allowing early optimisation from the first campaign data.
| Phase | Timeframe | Activities |
|---|---|---|
| Phase 1 — Discovery | Week 1 | Onboarding call, brand asset collection, audience research, competitor audit |
| Phase 2 — Setup | Week 2 | Ad account setup, landing page design, keyword research, content calendar creation |
| Phase 3 — Launch | Week 3 | Campaign go-live, first batch of social posts published, SEO fixes applied |
| Phase 4 — Optimise | Week 4 onwards | Ongoing A/B testing, scaling winning ads, reporting and strategy reviews |
Standard terms applicable to all tiers. Subject to final negotiation and execution of a Master Service Agreement.
Contract Duration
Minimum 3-month lock-in. Rolling monthly thereafter with 30-day written notice to exit.
Payment Terms
100% retainer payable in advance by the 1st of each month. Ad spend billed at actuals — client pre-loads or reimburses within 7 days.
Onboarding Period
Week 1 to Week 3 cover discovery, setup and launch. Week 4 onwards is focused on optimisation, reporting and scale-up decisions.
Recommended Ad Spend
Excluded from all retainer fees. Suggested ranges: Rs. 30K–60K / mo (Starter), Rs. 80K–1.5L / mo (Growth), Rs. 2L–5L / mo (Scale). Client bears ad spend directly.
GST
18% GST applicable on all management fees as per prevailing rate. GST invoice raised monthly alongside the retainer invoice.
Account Ownership
All ad accounts, social pages, data, creatives and analytics access remain the sole property of Admissify Edutech Pvt. Ltd. Growtonext operates strictly as an authorised manager.
Scope Changes
Each included platform covers one official handle. Extra handles, production, tools, events or campaigns beyond package scope are billed through add-ons or a written change order.
Reporting & KPIs
Reports are delivered monthly, with weekly visibility for Growth and Scale. KPI targets are reviewed after the first full month of live campaign data.